LEON Maltadu
LEON Maltadu is a traditional hair-braid tying thread, sold in 2.5-metre lengths and long favoured across Andhra Pradesh and neighbouring regions for securing the end of a plait or braid. The range covers three material and colour options: a Cotton variant in Red/Black for everyday, budget-friendly use; a Silk variant in Red/Black for a smoother finish and slightly more premium feel, often preferred for festive or special occasions; and a Multi Colour option for buyers who want variety without committing to a single shade. Each length is cut to a practical 2.5 metres, long enough to wrap and tie securely without excess waste, and the twist construction is built to hold a knot firmly through a full day of wear without slipping loose — the main quality bar for this kind of product, since a maltadu that unravels partway through the day defeats its purpose. This is a category-specific product with deep roots in regional hair-styling tradition, and LEO's LEON line is aimed at general stores, cosmetics counters, and household retailers serving customers who specifically look for this item by name rather than encountering it as an impulse purchase. Because it's a niche but steadily-demanded product, consistent availability matters more than flashy packaging — retailers who stock maltadu regularly build a reliable customer base that returns specifically for this item, and LEO's manufacturing consistency across cotton and silk variants helps retailers avoid the quality complaints that come with unbranded alternatives. For stores serving a traditional or regional customer base, particularly in Andhra Pradesh, stocking both the cotton and silk maltadu variants alongside the multi-colour option covers the full range of what local shoppers typically ask for. Since it's a low-cost, frequently repurchased item, retailers who keep it consistently in stock tend to earn steady repeat visits from customers who might otherwise go elsewhere just to find it.
| Size | Pack | MRP |
|---|---|---|
| Cotton Red | 2.5m | ₹15 |
| Cotton Black | 2.5m | ₹15 |
| Multi Colour | 2.5m | ₹15 |